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Would it surprise you to know that both Amazon and Google use direct mail? That’s right; two of the biggest online companies in the world rely on direct mail to help keep their businesses thriving.
Amazon created a 70 page printed toy catalog for the Holiday shopping season and mailed it to millions of their customers. And Google frequently advertises its Google Ads (previously called AdWords) program with direct mail.
The reason they use direct mail is because it works! Study after study has shown that people make a greater connection with something printed and tangible, versus the same message delivered electronically.
Consider these findings from a study done by Bangor University and Millward Brown, using functional Magnetic Resonance Imagery (fMRI) scanning to understand how the brain reacts to physical versus virtual stimuli.
Participants were shown material on a screen as well as physical printed materials. Researchers concluded that, “Physical materials produced more brain responses connected with internal feelings, suggesting greater ‘internalization’ of the ads.” They also concluded that:
To help you take advantage of the benefits of direct mail and our over 45 years of experience, we’re offering the first 38 Dentists Free Set-Up (a $175 value) and capping your print fee at $197 for a savings of up to $598 per mailing depending on list size. Give us a call or fill out the contact form below to take advantage of this limited offer!
Take a look at some of the other marketing systems and services we offer:
Stay top-of-mind with your patients and Increase your Referrals, Retention, and Reactivations!
Our standard Dental Patient Education Newsletter helps you keep in touch with your patients and educate them on the importance of proper dental care. The first three pages include professionally written and designed articles about general dental topics. Each incorporating techniques that have been proven over more then 30 years of direct response marketing. The forth page is yours to customize with information specific to your dental practice!
Customize your dental patient education newsletter to make it truly your own:
Want even more customization and control? Our Full Custom Dental patient education newsletter gives you control over the content on every page of your newsletter!
Here are just some of the ways you can use your complete customization:
Customize your postcards for any purpose! Looking to increase you number of implant patients? Sedation Dentistry? Special office event? Our professionally designed custom postcards can be tailored to fit the message you need to communicate. You can choose the information and graphics you want on the card, or use/modify any of the cards from our library!
Emailing birthday wishes is too impersonal. And, it really doesn’t get the same response back as a mailed card. We have a fantastic Birthday Card Program to celebrate each of your patients on their special day!
Our cards are highly customized! We place your color photo and make it look like you’re holding a giant birthday cake. Then, written in icing on the cake, it will read, “Happy Birthday John” (your patient’s name.)
Take a load off of your staff’s plate and let us mail your personalized Thanksgiving Day and/or Holiday Cards to your patients for you. There’s no better time of year to thank them for being part of your dental “family”!
Each year, we offer new, festive card designs for Thanksgiving and the Holiday season. We’ll customize the inside of each card with your patients name, as well as your photo, logo and signature.